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Inspiring the World Through Our Stories

From our JPL founders testing rockets in the arroyo to our engineers landing rovers on Mars, we Dare Mighty Things to maintain our position at the frontlines of the future in space exploration.

Communicating this effectively and authentically is essential for communicating with our peers, engaging the public, and inspiring the next generation of explorers.

Online experiences conceived and developed at JPL offer the public opportunities to experience other worlds in an immersive 3-D environment.

* Eyes on the Earth provides a bird’s-eye view of NASA’s Earth satellites.

* Eyes of the Solar System lets users ride along on exciting missions to off-world destinations.

* Eyes on Exoplanets takes users to exotic planets orbiting other stars discovered just a very few years ago.

High impact is about having people see for themselves the work we do every day. With nearly 100,000 visitors to the Lab each year, and millions of virtual visitors to our websites, JPL provides the public with a first-hand glimpse into the exploration and discovery at the core of our work.

Engaging and Connecting

Beyond the Lab, dynamic and interactive experiences bring the excitement of our work to the world at large. High tech-sculptures like the Orbit Pavilion sculpture featured at the 2015 World Science Fair allow the public to walk through a soundscape representing NASA’s fleet of Earth-orbiting satellites, connecting them with space through sight, sound, and touch.

High touch is about connecting people to our science discoveries and engineering achievements. Through Instagram, Twitter, Facebook, YouTube, and social media events, JPL effectively communicates our stories to tens of millions, garnering Webby and numerous other awards for its websites and online platforms.

Tomorrow’s Communications Landscape

At JPL we will always work hard to find new ways to communicate with the public, our peers, and our stakeholders – using the most advanced technologies to create more impactful and tailored experiences.

As one example, JPL’s mission systems experts have partnered with Microsoft to develop OnSight, a software that will enable scientists to work virtually on other planets using a wearable technology called the HoloLens. One day, it could provide students with the opportunity to explore distant worlds from the classroom.

Future missions increasingly will depend on the ability to visualize high-resolution science data and intersecting and overlapping high- density data sets, translating them in ways that are easy to understand and more accessible to users. JPL is developing strategies to manage the hundreds of terabytes NASA gathers every hour. We will continue investing in cloud computing techniques and automated programs to extract data and automate processes to create visualization products.

To encourage and empower everyone to become storytellers, the Lab will expand on lectures, seminars and other storytelling opportunities, so that our staff can share their experiences and knowledge, communicate their ideas, and more easily connect with their peers.