JPL Newsletters: Our Universe, Delivered to You

The Jet Propulsion Laboratory set out to reimagine its suite of flagship email newsletters last year, switching to a visually rich and immersive design that reflects the Lab’s identity as NASA’s lead center for robotic exploration of the universe.

Since the launch of the redesign in March of 2022, JPL has seen a steady increase in open rates, click-through rates, and newsletter subscribers, with an average open rate of 32.33% and an average click-to-open rate of 7.15%. In total, the newsletters now have over 165,000 current subscribers.

Subscribers can choose from among four newsletter options: Latest News, Day in Review, Week in Review, or Month in Review.

Latest News

Whether it’s the discovery of new exoplanets, observations of a black hole tearing apart an unlucky star, or a video of a record-breaking helicopter flight on Mars, subscribers to Latest News are among the first to know.

Day in Review

A daily wrap up of the day that was — on Earth, Mars, the solar system, and beyond.

Day in Review newsletter examples:

NASA’s Perseverance Makes New Discoveries in Mars’ Jezero Crater – Aug. 25, 2022
NASA’s InSight Lander Detects Stunning Meteoroid Impact on Mars – Oct. 28, 2022
NASA Program Predicted Impact of Small Asteroid Over Ontario, Canada – Nov. 22, 2022

Week in Review

A complete digest of the Lab’s news and events each week, along with special content highlights, such as image galleries, podcasts, and interactives.

Week in Review newsletter examples with featured story headlines:

NASA’s S-MODE Field Campaign Deploys to the Pacific Ocean – Week of Oct. 10, 2022
10 Years Since Landing, NASA’s Curiosity Mars Rover Still Has Drive – Week of Aug. 1, 2022
Methane ‘Super-Emitters’ Mapped by NASA’s New Earth Space Mission – Week of Oct. 24, 2022

Month in Review

From the latest images from Mars to news of near-Earth asteroid approaches and technology breakthroughs, everything newsworthy each month is wrapped up in a single, snackable digest.

Month in Review newsletter examples with featured story headlines:

NASA Studies Find Previously Unknown Loss of Antarctic Ice – August 2022
Cosmic Milestone: NASA Confirms 5,000 Exoplanets – April 2022
NASA’s InSight Gets a Few Extra Weeks of Mars Science – June 2022